Premier SEO Outcomes for NISWASS
# 124% Increase in Organic Sessions
# 93% Increase in Contact Form Submissions

About Esplanade One

Nexus Select Trust is India’s first publicly listed retail Real Estate Investment Trust (REIT). Our Portfolio comprises 17 best-in-class Grade A urban consumption centres with a Gross Leasable Area of ~9.9 million square feet spread across 14 cities in India, two complementary hotel assets (354 keys) and three office assets with a Gross Leasable Area of ~1.3 million square feet.

Our consumption centres have a tenant base of 1,000+ domestic and international brands spanning across ~3,000 stores.

Nexus Select Trust has commissioned multiple solar and hybrid power plants with a combined capacity of over 35 MW, resulting in a combined reduction in CO₂ emissions by over 12,500 tons per annum. We strive to ensure an inclusive and diverse workplace with 24% of our employees being women.

Challenges

High Lead Costs: Initially, Esplanade One grappled with exorbitant lead costs that strained the marketing budget. Our challenge was to optimize the spending to attract high-quality leads without compromising the quantity.
Market Saturation: With numerous competitors vying for attention in the same digital space, standing out among a saturated market was a significant hurdle, demanding innovative strategies to capture and retain consumer interest.
Lead Quality and Conversion: We faced the dual challenge of not only reducing lead costs but also ensuring that the leads were of high quality with a strong potential for conversion, balancing cost-effectiveness with lead relevance.
Optimizing Ad Spend Across Channels: Allocating the marketing budget across various digital channels to determine the most cost-effective platforms posed a challenge, necessitating meticulous analysis and continuous adjustment.
Data-Driven Decision Making: Harnessing the power of analytics to drive decisions was critical, yet challenging due to the sheer volume of data and the need for precise attribution modeling to understand the customer journey.
Audience Targeting Precision: Identifying and targeting the most relevant audience segments for Esplanade One required sophisticated targeting strategies and the use of advanced tools to reduce wastage in ad spend.
Creative Messaging: Crafting compelling ad messages that resonate with the target audience and prompt action, all while standing out creatively, was a challenge in the crowded digital landscape.
Adapting to Changing Consumer Behaviors: Consumer behaviors and preferences shift rapidly online, and keeping pace with these changes to maintain a low lead cost required agility and foresight.
Multi-Platform Coordination: Coordinating campaigns across multiple platforms and ensuring consistent messaging that was optimized for each platform’s unique environment was complex and resource-intensive.
Regulatory Compliance: Adhering to digital advertising regulations, especially those pertaining to real estate, required careful campaign planning and content review processes to avoid potential compliance issues.

Through targeted strategies, innovative solutions, and relentless optimization, we successfully navigated these challenges and achieved a remarkable 70% decrease in lead costs for Esplanade One.

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Unprecedented Growth in Digital Engagement

124% Increase in Organic Sessions: This remarkable growth in organic traffic is a testament to the effectiveness of our keyword optimization, content strategy, and technical SEO improvements. By ensuring NISWASS’s website ranked higher in search engine results pages for targeted keywords, we’ve dramatically increased the visibility of their academic programs and research initiatives to a global audience.

93% Increase in Contact Form Submissions: A direct indicator of heightened interest and engagement, this surge in contact form submissions represents a significant uptick in prospective students and researchers seeking to connect with NISWASS. It reflects the success of our SEO and content marketing strategies in generating leads and fostering a connection with the institution’s target audience.

Strengthening NISWASS’s Position as an Academic Leader

Our holistic approach to SEO and digital marketing for NISWASS has not only improved quantitative metrics but also qualitatively enhanced the institution’s standing in the academic community. The increases in organic sessions and contact form submissions are indicative of a growing interest in NISWASS’s programs and its recognition as a leading institution for social work, social communication, rural management, and Buddhist studies. These outcomes have significantly contributed to:

Enhanced Brand Visibility: Elevating NISWASS’s presence in digital spaces, making it a well-known name among academicians, researchers, and students worldwide.
Global Reach and Attraction: Attracting a broader, international audience, thereby diversifying the student body and research collaborations.
Increased Enrollment Potential: With higher engagement and inquiries, NISWASS is poised for a notable increase in enrollment, furthering its mission to educate future leaders in social change.